0000005930 00000 n trailer 504 0 obj <> endobj 0000018111 00000 n Although normative theory of the press is now in a considerable state of uncertainty (see Nerone, 1995), not least because of changes in the media and the rise of new media forms, we can still identify certain broad traditions of thought about the rights and responsibilities of media in society and the degree to which `society' may legitimately intervene to protect the public interest. theories with macro-level theories of political communication. 0000041217 00000 n 0000027338 00000 n : 16 Issue No. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. (PDF) Media Theories and their Relevance to Communication Practice. Theories of Mass Media . 0000012814 00000 n 0000016156 00000 n 0000015338 00000 n �x5��I��v$r�2�TJ���`�+�a��L��������ҔT��:# \�x߆�� K��noR\�Р�����2�*Z��AR�c��Iȝ3fW��������8�~�2\ɜkz��a����V���hDGG�#���ll Findings from moderated-mediation models indicate that when individuals are exposed to competitive frames they feel ambivalent. 0000016903 00000 n 0000007292 00000 n Along these lines of thought, a theoretical model of agenda-setting effects is outlined in which Link between the political society and mass media was first explained by the authors: 1. 0000001136 00000 n the relationship between media and crime within the academy. The relation between decision values and experience values is discussed. Direct governmental control of mass media . Concept 2: The agenda is a “set of issues.” Recent research indicates that agenda-setting theory can be multi-directional. 0000008319 00000 n The normative analysis is concerned with the nature of rationality and the logic of decision making. Schramm 2. xref In the western liberal tradition, this refers to matters such as freedom, equality before the law, social solidarity and cohesion, cultural diversity, active participation, and social responsibility. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. They propose a typology of relations between the media system and the political system, based on a comparative examination of contemporary national societies. 0000019292 00000 n Visual Pathologies: The Semiotics of the Patient and the Practitioner in Comics, Biomedical Ethics and Communicative Maxims: Case Studies in Outpatient Health, Ken(shin)do(es it): Exploring Anime Fandom as a Driving Motivation in Practicing Martial Arts, دور الإعلام التقلیدى فى الخوف من الوقوع ضحیة للجریمة فى ضوء بعض المتغیرات الدیموجرافیة لدى طلاب الجامعة, Mental Illness in Indian Hindi Cinema: Production, Representation, and Reception before and After Media Convergence, News values and public opinion: A theoretical account of media priming and framing, Prospect Theory: An Analysis of Decision under Risk, Personal Influence: The Part Played by People in the Flow of Mass Communications, Growing up with television: Cultivation processes, The Structure of Political Argument and the Logic of Issue Framing, Media effects: Advances in theory and research, The 1987 distinguished lecture: A constructionist approach to mass media and public opinion, Perceptual Phenomena in the Agenda Setting Process. Public service broadcasting is found in two forms in the second and third models as, respectively, either a neutralized and politically impartial organization or as politicized in some way, usually with division in terms of the political spectrum. Agenda-Setting Theory Concept 1: The agenda-setting process is a very fluid, dynamic attempt to get the attention of the media, the public and/or policy makers. The de- scriptive analysis, in contrast, is concerned with peo- ple's beliefs and preferences as they are, not as they should be. In the second part we extend this analysis to transactions and trades. Within this is a type of theory called `normative theory', which is concerned with what the media ought to be doing in society rather than what they actually do. 0000003335 00000 n Media theory refers to the complex of social-political-philosophical principles which organize ideas about the relationship between media and society. The psychophysics of chance induce overweighting of sure things and of improbable events, relative to events of moderate probability. The press and other media, in their view, will reflect the "basic beliefs and assumptions that the society holds". Trends and Dynamic Forces Affecting Regulation. Specific Patterns of Media Regulation: Broadcasting, 7. 0000006605 00000 n The means of ensuring compliance with these obligations can either be through professional self-regulation or public intervention (or both). Because the consequences of such actions depend on uncertain events such as the weather or the opponent's resolve, the choice of an act may be construed as the acceptance of a gamble that can yield various out- comes with different probabilities. 2.1 Normative media theory. This type of theory favours media that are close to the grass-roots of society, small-scale, participative, active and non-commercial. outline of some major audience theories. Volume No. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. 504 42 | E.K. 0000040814 00000 n Siebert 2. Specific Patterns of Media Regulation: the Newspaper Press, 6. It is therefore nat- ural that the study of decision making under risk has focused on choices between simple gambles with monetary outcomes and specified probabilities, in the hope that these simple problems will reveal basic at- titudes toward risk and value. 0000001966 00000 n Social responsibility theory (found more in Europe and countries under European influence) is a modified version of free press theory placing greater emphasis upon the accountability of the media (especially broadcasting) to society. Media theory refers to the complex of social-political-philosophical principles which organize ideas about the relationship between media and society. We discuss the cognitive and the psy- chophysical determinants of choice in risky and risk- less contexts. Media Theory, Policy, Regulation and Accountability, 2.2 General principles of media theory in the western model, 2.4 On media regulation and self-regulation, 2.5 Alternative mechanisms of media accountability and regulation, 2.6 The differential focus of media regulation, 5. 0000011519 00000 n The pro- cess of mental accounting, in which people organize the outcomes of transactions, explains some anomalies of consumer behavior. The paradigmatic example of decision under risk is the acceptability of a gamble that yields monetary outcomes with specified probabilities. Queer Theory explores and challenges the way in which heterosexuality is constructed as normal and homosexuality as deviant. However, these findings are true only in cases of individuals who are motivated to process the information. Journal of Media Psychology Theories Methods and Applications. perceptual components play an important role in the conceived process of media influence. From a social critical perspective the dominant media of the established society are likely to be inadequate by definition in respect of many groups in society and too much under the control of the state and other authorities or elites. 0000004256 00000 n Different cultures may have different principles and priorities. Free press theory (most fully developed in the United States of America, but applying elsewhere) proclaims complete freedom of public expression and of economic operation of the media and rejects any interference by government in any aspect of the press. Media effects include theories that explain how the mass media influence the attitudes and perceptions of audience members. Spiral of Silence. 0000005818 00000 n Risky Choice Risky choices, such as whether or not to take an umbrella and whether or not to go to war, are made without advance knowledge of their consequences.

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